Allow customers to leave ratings and (screened) reviews of your products, including explanations of why they chose those ratings. By having a system in place for product review, you will be providing both you and your customers with important information. You can determine which products to hold in stock and perhaps adjust your pricing or marketing accordingly. Customers will also have more trust in both your service and the product they intend to purchase.
If you have a lot of customers, create a database to keep the contact information of your customers. Keep track of what people buy and collect their contact information. Then, you can tailor your communications to showcase accessories or products that are similar to those that customers have already bought from your business.
Any claim you make about products on your site should always be backed up with proof. It is easy to claim that your product is effective, but without good, solid proof, your audience may not buy it. Make a video of yourself demonstrating your products or performing the services you advertise to convince your audience.
You can also sell the product at a hugely discounted price by bundling it with a complementary product. Make sure that the terms are stated clearly in all of your marketing literature.
If your website is for the most part unchanging, you might want to create a blog. If you want to climb search engine rankings, your site has to have new information that is updated frequently. A blog is a very effective tool for adding fresh, relevant content.
Get your site listed on Google and other search engines. With countless people searching Google daily, it is important to make sure that your company shows up when they search for the types of products that you offer. Being listed on Google will ensure that your company is successful.
It is important to estimate the ratio of visitors to customers to see if your site is effective. There are a number of web companies that supply trackers to gauge the effectiveness of your marketing efforts. They measure things like visitors to your site, repeat visitors and how these visits translate into actual sales.
Offering several different payment options for customers will lead to more sales. It might seem like a smart idea to allow people to pay with only credit cards, but you should offer online payment system payments, such as Paypal.